GSDM / Sysco

This is a fun project we did for GSD&M and Sysco with nearly 30 cast and amazing crew.



A little behind the scenes.  The intended display was on 54×9 foot semi-trailers and it was a special technical challenge to fill such a wide yet narrow area.  A standard single frame picture would only use about a third of the captured image and the remaining image would have to be stretched a great deal.  Unlike a billboard, a truck wrap has a high DPI for close viewing and even with a very high megapixel camera I was a concerned there would not be enough resolution to hold quality.

Through studio tests, our solution was to stitch 3 side by side frames together in post, captured on set with the use of lens shifts.  This gave us the right aspect ratio that allowed us to use the entire camera frame and more than doubled the usable resolution after stitching.


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