Craig washburn is a commercial advertising and editorial photographer based in texas and works worldwide.
Specializing in productions for advertising, commercial and editorial projects, clients include texas monthly, vanity fair, bloomberg businessweek, golf digest, men's health, volkswagen usa, verizon, fedex, bbdo, mccann-erickson (NYC), gensler and many others. we would also like to hear from you.
This is a fun project we did for GSD&M and Sysco with nearly 30 cast and amazing crew.
A little behind the scenes. The intended display was on 54×9 foot semi-trailers and it was a special technical challenge to fill such a wide yet narrow area. A standard single frame picture would only use about a third of the captured image and the remaining image would have to be stretched a great deal. Unlike a billboard, a truck wrap has a high DPI for close viewing and even with a very high megapixel camera I was a concerned there would not be enough resolution to hold quality.
Through studio tests, our solution was to stitch 3 side by side frames together in post, captured on set with the use of lens shifts. This gave us the right aspect ratio that allowed us to use the entire camera frame and more than doubled the usable resolution after stitching.
We were recently commissioned by global lottery operator GTECH to shoot a series of real people portraits at their facilities in Texas. Locations included their USA lottery mission control center, a central warehouse containing millions of lottery tickets and a technology development center. Suffice to say, security was tight and presented some interesting production challenges!